Startup Frameworks

The most useful frameworks for successful startup founders and VCs I utilize in my job and mentoring. Stand on the shoulders of such giants as YC, 500 Startups, TC and Sequoia Capital. Don’t reinvent the wheel.

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Startup
Phases

The major stages of a startup life cycle and what you should be doing at each one striving to grow.
Founder
Equity Split

The Silicon Valley framework on splitting equity between cofounders at pre-seed and seed stages.
Seed
Valuation

The due diligence checklist for early stage startups, founders, and VCs. Consider your chances to get funded.
Customer
Research

Describe the current status of an identified variable. Indicate or validate a problem, market, channel, model, etc.
Split
Testing

A/B, A/A and multivariate testing of conversion rates against each other to see which one performs better.
Correlational Analysis

Measures two variables (e.g. D(n) Retention and ARPU) and assesses the statistical relationship between them.

Marginalia

How did I get those frameworks? As I’ve been doing marketing since 2000 I’ve had a chance to accumulate big and small data from corporations, small ventures, own startups, open Google crawlers and API’s, white- and gray-hat marketing communities, helpful insights from colleagues. I've got the whole marketing stack expertise: customer acquisition, retention, performance and strategy that includes product-market-channels-model management - that is why there is such diversity among the frameworks. The final actual frameworks I use are the thumb rules of the Silicon Valley and competent VC/startup industry.

Bear in mind, all those marketing and startup framworks relate to the United States market only. They can be applied to other T1 countries (US, UK, CA, AU, NZ) usually, and they can give competitive benefits to startups and companies in T2 and T3 regional markets.

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Startup Phases

The major stages of a startup life cycle and what you should be doing at each one striving to grow.

FounderEquity Split

The Silicon Valley framework on splitting equity between cofounders at pre-seed and seed stages.

SeedValuation

The due diligence checklist for early stage startups, founders, and VCs. Consider your chances to get funded.

CustomerResearch

Describe the current status of an identified variable. Indicate or validate a problem, market, channel, model, etc.

SplitTesting

A/B, A/A and multivariate testing of conversion rates against each other to see which one performs better.

Correlational Analysis

Measures two variables (e.g. D(n) Retention and ARPU) and assesses the statistical relationship between them.

Marginalia

Sign up for updates

Startup
Phases

Founder
Equity Split

Seed
Valuation

Customer
Research

Split
Testing