1. CUSTOMER DISCOVERY AND VALIDATION PHASE.
Aka "We are proud of our Team!"
1.1. Idea:
• Concept.
• Market Research (Potential, TAM/SAM/SOM STATS, Competitors, Risks).
• Customer Research (Target Audience, Job Stories, Problems, Switch Forces).
• Value (Value Proposition, Unique Selling Proposition, Unfair Advantages).
• Business Model (Unit Economics, Pricing).
• Growth Model (Engine and Channels).
• Positioning.
1.2. Minimal Viable Product:
• Customer Journey Map.
• Rapid Prototyping.
• First Sales.
• Customer Research (Solution).
• MVP Development.
2. TRACTION AND CUSTDEV PHASE.
Aka "We are proud of our Product!"
2.1. Launch:
• Metrics, Analytics and Feedback Pipeline.
• Traction Map.
2.2. Market-Pproduct Fit:
• Defining Hypothesis.
• Talking to Your Customers.
• Rapid Prototyping.
• Testing The Solution with Your Customers.
• Did It Work? If False, Repeat the PDCA.
3. MONETIZATION PHASE.
Aka "We are proud of our Achievements!"
3.1. Channel-Model Fit:
• Channels Validation.
• Business Model Validation.
4. GROWTH PHASE.
Aka "We are proud of our Prevalence!"
4.1. Scaling:
• Scaling Team.
• Scaling Customers.
• Scaling Revenue.
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