How Reddit
Got Their First Users

Reddit is a social news aggregation, web content rating, and discussion website.Founded in 2005 (Medford, MA).

Reddit Founders Steve Huffman and Alexis Ohanian

The early Reddit team created fake profiles to post contents on the site for several months constantly. This approach made Reddit seem to have a lot of active users sharing links, which was enough to attract actual users and pushed Reddit's early growth.

To increase visibility, the Reddit founders spent $500 on stickers. These stickers were posted in publicly visible areas around Boston, Massachusetts.

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