How Facebook
Got Their First Users

Facebook is the largest online social media and social networking service platform. Founded in 2004 (Cambridge, MA).

Facebook Headquarters, Menlo Park, CA

Facebook started out as a Harvard-exclusive site. One of the ideas behind the Facebook was the decent digital version of Harvard facebook. Essentially, Mark and friends either hacked into or directly copied various files containing student profiles. So it was the first excellent growth hack for a pre-seeded stage for Harvard growth.

Then, they quickly realized that cross-school friend connections feature could boost their traction. Harvard students are one of the most connected groups in the US, so network effects were in play, which fueled phenomenal growth. Sending such invites to those cross-school friend connections triggered onboarding new users in the early days of Facebook.

Facebook's third highest growth hack that allowed them to defeat MySpace (the most extensive social network by the time) was that Facebook replicated the real world by forcing people to use their real names, whereas MySpace users used pseudonymous handles.

A Poster At Facebook’s Headquarters In Menlo Park, CA
  • Mark Zuckerberg Working On Facemash At Harvard

    15 Dec, 2003

    Mark Zuckerberg Working On Facemash At Harvard
  • The First Version Of Facebook - thefacebook

    4 Feb, 2004

    The First Version of Facebook - thefacebook
  • The First Version Of Facebook Profile Page

    12 Jan, 2005

    The First Version Of Facebook Profile Page
  • Facebook's Little Red Book For Employees

    05 Dec, 2012

    Facebook's Little Red Book For Employees
  • Facebook's Little Red Book For Employees

    05 Dec, 2012

    Facebook's Little Red Book For Employees
  • Facebook's Little Red Book For Employees

    05 Dec, 2012

    Facebook's Little Red Book For Employees
  • Facebook's Little Red Book For Employees

    05 Dec, 2012

    Facebook's Little Red Book For Employees
  • Facebook's Little Red Book For Employees

    05 Dec, 2012

    Facebook's Little Red Book For Employees

Sign up for updates

Subscribe for free with your email to receive lean hints and marketing insights!

OK, SUBSCRIBE ME