How Airbnb
Got Their First Users

Airbnb is an online marketplace that enables people to lease or rent short-term lodging. Founded in 2008 (San Francisco, CA).

Airbnb Ad: Get More

Airbnb found an exploit on Craigslist and automatically spammed property owners at Craigslist through email messages from their bot impersonating a human. This strategy worked and brought in a plethora of Airbnb's initial customers.

Shortly after Craigslist detected the exploit and fixed it, Airbnb offered property owners a professional photography service to take pictures of their properties for their listings on the site, making Airbnb have an even superior user experience compared to Craigslist.

  • Early Airbnb

    30 Dec, 2009

    Early Airbnb
  • Freelance Photographers Employed

    10 Dec, 2012

    Freelance Photographers Employed
  • 4 Million Guests Milestone

    31 Dec, 2012

    4 Million Guests Milestone
  • Airbnb Exploits Craigslist

    24 Nov, 2010

    Airbnb Exploits Craigslist
  • Airbnb Exploits Craigslist

    11 Aug, 2009

    Airbnb Exploits Craigslist
  • Airbnb Exploits Craigslist

    17 Nov, 2009

    Airbnb Exploits Craigslist
  • Airbnb Exploits Craigslist

    18 Nov, 2009

    Airbnb Exploits Craigslist
  • Airbnb Exploits Craigslist

    23 Nov, 2009

    Airbnb Exploits Craigslist

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